You must track the progress of your Facebook ads after launching them. We would suggest checking them daily, however we would also recommend waiting 2/3 days before making any changes. This allows sufficient time to see if your ads are converting or not.
To keep track of all your ads, you will need to access the Facebook ads manager. To do this, please follow the instructions below:
Sign into Facebook
In the top right-hand corner, click on the drop down, followed by ‘Manage Ads’.
Click on your ad account
Make sure the dates are correct.
Click on the campaign.
Click on ‘Customise Columns’ to track various stats which may not be visible.
Please feel free to use our Metrics Document here, tabs 3 and 4 specifically, to track your Facebook Ads performance.
Do also take a look at our FAQ "What Would Be A Good Conversion On My Ads" to help you track your stats via the link here below: