Paul believes it is important to follow and model what the market leaders in your niche are doing. It is a simple way to know what is working most effectively today, rather than what was working six months ago. This can help in every area of your business, from Facebook, Twitter and Blog post content creation, to opt-in pages as well as Ad copy.
You can find market leaders in your niche in any of the following ways:
- Google search (use keywords)
- Social media searches (e.g. search on Facebook, Twitter, Instagram etc)
- Search blogs and blog articles
- Best selling books in your niche (Amazon)
- Podcasts, iTunes downloads
Make sure to use keywords to find the most relevant and up-to-date materials.
The more you research by reading and listening to the leaders in your niche, the sooner you’ll be fully immersed in your niche and continue to find the content you need.