Paul's social media content plan is based around this idea of ‘escape & arrival’.
Creating content that will help people from going to point A to point B. For example, helping people who have a lack of time to having more time.
The content that is shared across social media breaks down the various steps to help them achieve this goal. Such as, identifying your highest values, writing goals and executing on them.
This is what forms the content. Please note that this is a more advanced strategy and if you are starting out, we would suggest simply following the steps in the program and start by sharing the content of the leaders in your industry.