There could be several reasons why your immediate upsell is not converting. Please see a list of possible reasons below:
- The quality of traffic you are driving to your opt-in pages and upsell may not be good enough. You may be targeting ‘freebie’ seekers. In this case, you need to test targeting different audiences
- Your immediate upsell may not be a good fit in relation to your free gift. It’s imperative that there is a natural congruency between your free gift and immediate upsell. They need to go hand in hand. Therefore, you may need to test different upsells.
- The price point may be too high. Your upsell should be between $9-$100. Anything more will be considered a big investment right after somebody opting into your free gift. You may need to change the price point.
- Your thank you page/sales page may not be optimised. In order to convince your prospect to buy your immediate upsell. The pages need to convey the benefits clearly and your copy/images need to reflect this.
- If your immediate upsell is converting above 3%, this would be considered good
There you have it, plenty of things you can be testing to get your immediate upsell to start converting.