If you forgot to post content for the week, it’s not the end of the world. Life can get in the way sometimes.
Although it’s incredibly important you are posting consistently over a long period of time.
By posting consistently, you are creating brand recognition and this in turn, will create trust amongst your avatar.
The moment you stop posting over a long duration of time, your prospects will begin to forget you and distrust you as you are not consistent!
Remember, tools like Buffer and Hootsuite make this very easy to follow through on.