PLR stand for Private Label Rights.
PLR content is any type of content that gives you the rights to edit, change or modify it however you want. Some sites vary the limitations of these rights, but the intent is the same.
For example, take a ready-to-go online course, like the one you are enrolled on. You can take the provided PLR articles in the Lead Generation Materials and use them as-is on your blog, if you like.
However, you can also take that article and break it into little pieces to use as daily tips on your Facebook page. You could also combine the blog posts together into a longer report, or even enhance them with other articles to create a complete ebook.
You can customize and put your name on the full course and teach it as your own – either to current customers and clients, to new prospects, or as a paid program for brand new customers.
Once you purchase the private label rights to any online content, you can treat it as either a finished product or a rough draft of your own. It's yours to edit, transform or publish in any way you want. You can even use it in physical products like that pack of pasta – only far more educational!
The whole point of buying PLR content is to make your life easier. As a business owner, you have a lot of demands on your time and a great deal of content you need to create. Private Label Rights content gives you a base of materials to work from so that you don't have to do it all yourself. You can buy content for:
Your blog or website
Marketing material and promotions
Your own product and course creation