There is a great debate on whether video ads perform better than image ads. They both have their pros and cons. These have been outlined below:
Pros of video ads
You will get more engagement
Easier to convey your message
Great for retargeting people
Cons of video ads
Difficult to get right
May be scary to get in front of the camera
Takes more time
Typically, videos will outperform images, not always, but usually. On the other hand, if you are new to advertising, we would encourage you to use images due to the reasons listed above.
You will find image ads are easy and quick to set up. We don’t want you to procrastinate and overthink this. An image add will allow you to get going with ads quickly, therefore build your list. Then, in the future, as you build your confidence, you may which to consider using a video ad.