Yes, 100%. It’s imperative you start to digest the emails your leaders are sending to their customers.
By doing so, you will gain a much deeper understanding of the marketing being carried out.
For example, the copy they use, imagery, language, what time they send emails, what they promote, etc.
Remember, your goal is not to create anything brand new. Rather, to model what is already working in your industry.
By signing up for various leader’s email lists, this will allow you to do exactly that.