Yes, in the program, Paul mentions you should have 3 free gifts. The reason for this is because you need to test different offers.
One free gift may resonate with your avatar more than the other, therefore you must test each one.
You may wonder why your ads are not converting. Well, this could be down to the free gift.
In addition to this, you may want to give away ALL 3 free gifts as part of your offer. In this way, the perception of value on your free gift increases, which therefore may motivate your prospects to sign up more easily.