Your welcome sequence will typically consist of 3-7 emails. There is no right or wrong answer.
Your subscriber will be excited about:
You
Your brand
Your products and services
Your content
According to a study by Experian, Welcome Emails are 4 times more likely to be opened and nearly 7 times more likely to get a click than other promotional mailings.
The role of the welcome sequence in your email marketing is to welcome new subscribers by telling them what they can expect and what they need to do next to get the greatest benefit from you and your brand.
The welcome email is only sent to new subscribers that have never been on your email list. After all, you wouldn’t introduce yourself to someone you’ve already met. That would be … awkward.
Keep this in mind…
Your new subscriber may not recognize your name (or your brand name) in their inbox, and they aren’t necessarily expecting an email from you.
You have no relationship with that subscriber … yet. Your Indoctrination Campaign will begin to build that relationship though.