The engagement that you receive on posts and shares shows the number of actions that your followers have taken as a result of your post.
Engagement comes in a range of forms and could include likes, comments, shares, video views, and link clicks.
Below are a number of key tips to improve your Facebook engagement:
1. Include images and ideally native videos (uploaded on Facebook itself) in your posts. Just like Twitter, images guarantee a higher rate of engagement with your post
2. Include a Call to Action (CTA). Ask your audience to engage (for example by asking direct questions, poll questions, asking them to tag friends, share with other people, etc.)
3. Create viral content. The more valuable the content that you provide to your followers, the greater reach, interaction and engagement you will enjoy
4. Post at the right time - engagement depends greatly on the time and day that you are posting - test and evaluate the best times of the day to post to your audience
5. Engage with your followers - reply to comments and questions, like content and posts shared by your followers and encourage discussion
Overall, the more engaged you are with your audience and the more value you provide, the greater results you will see with your own posts and content.
That being said, it's important to know that Facebook decided in early 2018 to reduce the organic reach of business pages and eliminated their value as an organic tool.
This simply means that, from now on, you'll have to advertise in order to reach your audience.
Do also take a look at our below FAQ article for more tips: