Twitter can generate qualified leads at a lower cost than most of the other major ad platforms.
If you have never run a Twitter ads campaign before, you will not be able to see tabs you look for on your campaign dashboard (Tools, Campaign, Creatives...etc).
These tabs will actually appear after entering a credit card onto your account.
Please note, there is no spend required when you add a credit card. After adding a credit card, you will have access to all cards (lead generation, website, mobile app promotion, etc.), conversion tracking, audience manager and also the ability to schedule and manage tweets through the "Creatives" tab.
To set up a credit card, please click on your account name on the top right and navigate to "Twitter Ads" from the drop-down menu:
You'll then be directed to this page:
From there, please follow the instructions and proceed to confirmation.
You may also watch this tutorial video:
You may also find more information in the Twitter Help Center article.