A Facebook Page is the public facing side of your online business. It is like your shop window or website.
Creating a Facebook Page provides you with another opportunity to reach out to your clients or customers and share information about your products or service. However, before you can create a Facebook Page, you'll need your Facebook Account set up first.
The majority of your content on your Facebook Page should be niche related and reflect your company's image. It is a good idea to break up the content with some interesting and enjoyable content you've found to share with your followers.
With the recent changes in the Facebook algorithm, the organic reach of a page is now close to zero.
While it's still important to keep sharing value on your page, it's also important to keep in mind that now the best way to reach your audience with your page is through paid ads.
The "Facebook Ads" module within your membership account will provide you with everything you need to know on how to get started with ads.